In my journey to innovate in the health and wellness industry, my husband and I meticulously manufactured a distinguished line of five oral organic vegan CBD Hemp sprays. Each product is a testament to my unwavering commitment to upholding regulatory formulation and labeling requirements.
Venturing beyond that, I spearheaded the development of an exclusive line of 11 products under white labels, crafted in close collaboration with our trusted supplier partners. I was intimately involved in every phase of the product's lifecycle: from the intricate formulation to enforcing rigorous 3rd party testing protocols, ensuring both efficacy and safety.
The aesthetic and functional design of each product was also under my purview, and I took immense pride in curating marketing materials that resonated with our target audience. My endeavors in social media strategy played a pivotal role in fostering community engagement and growth, bolstering our brand's online presence.
Beyond product development and design, I was instrumental in forging and nurturing manufacturing relationships, successfully establishing partnerships with seven esteemed suppliers. My holistic involvement ensured a seamless integration of quality, compliance, and marketability, placing our brand at the forefront of industry excellence.
Furthermore, in a strategic move to navigate the intricacies of advertising regulations related to CBD products, I astutely established two separate websites. I introduced two sprays without CBD and hemp, thereby circumventing the advertising challenges posed by federal restrictions on CBD products.
This foresight not only allowed for unhindered advertisement campaigns but also facilitated cross-promotion between the two platforms. As a result, we witnessed a notable surge in sales, reinforcing the efficacy of diversifying our online presence and product offerings to cater to a broader audience.
